This 45-minute keynote talk kicks off this year's "Marketing" theme strand.
The ever-evolving marketing landscape requires successful marketers to keep up with emerging trends. Marketing and business leaders need to harness AI, voice search, chatbots, personalized marketing, video, social commerce, influencers, VR, sustainability and big data if they want to remain competitive and on par with a digitally savvy buyer base. Silke Haggenmiller (Strategic Business Manager at Meta) and Karsten Samland (Head of Publisher Management DACH TikTok), two digital experts from the most important platforms for current entertainment marketing, will provide valuable insights and suggestions for future digital marketing activities and a tailored approach to target groups.

The talk will be moderated by Annika ‘Shawty’ Manick. She has over 15 years of experience in the influencer & social media game and is currently Director Influencer & Creator Solutions at the global creative agency We Are Social. Shawty has worked at top agencies such as TLGG, elbdudler, Kruger Media, Granny as well as Jung von Matt / SPREE and Jung von Matt / SPORTS, realising projects for global players such as Vevo, Soundcloud, TikTok Germany, adidas, NBA, Spotify, Amazon Music and Netflix. She always has one ear on the street and two eyes on her social feeds to directly identify current trends.