Karsten Samland leads the Publisher Management team at TikTok for Germany, Austria and Switzerland. Together with his team, he supports a wide range of companies and media brands in bringing their content to TikTok to inspire the platform’s vibrant community.
The key verticals of Karsten’s team include entertainment, sports, lifestyle, books, and news. Karsten witnessed TikTok’s breakthrough in Germany first-hand when he joined the company in 2019 as one of the first employees in the strategic partnerships division.
Most recently, as Head of Entertainment, he was responsible for growing entertainment content on the platform, guiding TV stations, celebrities and major creators to become successful on TikTok.
Media and publishers can benefit from Karsten’s ten years of experience in journalism. Before TikTok, Karsten worked as a journalist for outlets including the German branch of BuzzFeed and BuzzFeed News among others. He also worked for various German public broadcasters and completed his editorial traineeship at Hessischer Rundfunk.