Stairway to Heaven or Highway to Hell?
Künstler*innen auf der unternehmerischen Reise in die Zukunft
How do artists navigate between creative freedom and entrepreneurial success? What is the perfect symbiosis between creativity and business? Is the music industry on the verge of a revolution? Our fascinating panel brings together: Wilhelmine, whose personal lyrics are conquering the charts, Inéz from Dresden-based band Ätna, pioneer of the indie electronica scene, Julia Labonte-Stoy, music industry expert with 25 years of experience and Julius Bachmann, top coach for founders and a musician himself. Together they explore the exciting interface between artistic creation and entrepreneurial thinking. They explore why many artists shy away from “business” and how they can live their uniqueness as a total work of art and the key to success. This panel is a must-see for anyone who wants to understand how to not only survive, but thrive in the modern music industry. Experience live insights from the front lines of the creative industries and discover how you can combine your artistic vision with entrepreneurial success.