A wide variety of media: on the one hand, reports about the cancellation of festivals with announcements or the unmistakable decline in audience numbers. On the other hand, the usual success stories such as ‘sold out on the home straight’, ‘fireworks for the final chord’ or lavish advance booking figures for next year the day after. What now - tough times in the festival business or not?
Some festival organisers let it be known that expensive headliners are a thing of the past. Then there are those who believe that the passionate festival business model has become obsolete. Not to mention that there is already talk of a ‘market shakeout’. So which strategies and concepts will prevail and which will fall by the wayside? And what will happen to the diversity of the festival landscape in the coming years?