In recent years, South Africa has increasingly become a trendy destination for digital nomads, as well as for music and video production. Europeans enjoy their relaxed working lifestyle on site, while the local economy suffers. Yet the South African market offers great potential. The challenge: potential collaborations often fail due to cultural and communication barriers. In this panel, participants will gain an insight into the exciting developments and challenges of the South African newcomer scene. Industry experts will not only present music trends, but also discuss their unique artistic visions and the cultural challenges facing the South African music scene.