Luyanda Mafiyana, the founder and driving force of SELECTIVE HEARING. Mafiyana is an experienced professional in music production, sound engineering, cinematography, and video editing. He has held a notable presence in the South African music scene since 2006. Over the past 20 years, he has assembled a broad network of talents, researchers, and emerging creatives. Leading the SELECTIVE LIVE crew, he's orchestrated a range of local and international musical events. The SELECTIVE LIVE venue serves as a platform for artists from all corners of South Africa to showcase their talent, with a unique emphasis on providing underprivileged artists an equal opportunity to share the stage with well-known professionals from around the globe.In addition to his entrepreneurial pursuits at SELECTIVE, he wears multiple hats on SABC Radio, and manages diverse South African rising artists. Mafiyana is a catalyst for positive change within the South African music scene—a visionary dedicated to creating memorable experiences and fostering a vibrant diverse community within the industry.