Sevi Spanoudi is the founder and CEO of Black Major, a leading South African music agency known for its professional approach and global outlook. Under her leadership, Black Major has become a key player in the South African music scene, nurturing local artists to international success.
Sevi's background in cultural anthropology, with a focus on identity and representation in the media, informs her innovative approach to artist management. Her career began with the band Freshlyground, taking them to global fame with an MTV Europe Award, a #1 hit single with Shakira, and three platinum records.
Following this success, Sevi founded Black Major, a multifaceted management agency, label, and publishing company representing top South African artists such as Abdullah Ibrahim, Ray Phiri, and Beatenberg. The agency's current roster includes dynamic talents such as Sho Madjozi, DJ Lag, The Joy, Bongeziwe Mabandla, Bokani Dyer, Sha Sha, and KDollahz.
Artists under Sevi and Black Major have achieved multi-platinum and gold records, Grammy nominations, and numerous awards, including BET, MTV, and the South African Music Awards (SAMA). Black Major's involvement in producing music-related film content has also grown rapidly, with projects ranging from Spoek Mathambo’s groundbreaking documentary "Future Sound of Mzansi" to branded content for international brands like Red Bull, Adidas, Diesel, VICE, Vodafone, Absolut Vodka, and Castle Light.
Sevi's commitment to the African music scene has made Black Major a dynamic force in bringing African music to the global stage.