The music industry has always had a certain allure: The idols on stage and the myths about what goes on behind the scenes still draw people in and make them want to be a part of the industry today. But what other good reasons are there? What makes everyday working life in music so worthwhile? And is the industry fit for the future? Professionals with remarkable biographies are set to share their perspectives in this talk. With wild histories from different areas ranging from A&R to booking to tour management, they are ready to paint their love for the industry in the brightest colours.