In a time before there were event managers and executives in concert companies, the founders of this business were respectfully referred to as impresarios. If any professional group should have coined the term DIY, it is this one. What's more, there is only a very small circle of luminaries among these pioneers who have made the concert business what it is today. One of the best-known members of this circle is Marcel Avram. Astrid Messerschmitt has been part of his career for long stretches.
When people talk about the "superstar economy" recently, it is no exaggeration to say that this has been part of their everyday professional lives for decades. Moderated by Manfred Tari, Avram and Messerschmitt talk about what it's like to organise stadium tours on the scale of ACDC, even when a few music multinationals now dominate more than just the concert business.