Marcel Avram is leading player within live entertainment industry - worldwide - for more than 50 years.
He has shaped the global music scene like no other and is one of its most renowned personalities. There is hardly a world star who has not worked successfully with Marcel Avram. Avram's tours with Michael Jackson, AC/DC, The Rolling Stones, Madonna, Eros Ramazzotti and Rod Stewart, to name but a few, are legendary.
He founded Mama Concerts GmbH in 1968 and built it up to become the largest event agency in the world.
Since 2005, he has been managing music legends such as Bon Jovi, Lady Gaga and AC/DC with his company United Promoters AG, whose most recent "POWER UP" European tour in 2024 was a resounding success.