Florence Collin has been exploring behind the scenes since 2015 : originally focused on programming and organizing concerts in Strasbourg, she gradually shifted towards booking (Ada Oda, Yolande Bashing, Cesar Palace, Laventure...) with October Tone and freshly Persona Grata.
Coming from a DIY approach where "minimal ist maximal" is both a necessary and celebrated motto, she maintains a deliberately measured mindset in an environment often marked by persistent gigantism.