Charlotte is Head of Music Partnerships EMEA at the entertainment platform TikTok. In her role, she is responsible for music strategy and the expansion of partnerships with artists, labels, publishers, promoters and music brands in the respective regions in order to further drive the diversity of music content on TikTok.Since August 2020, Charlotte has headed Artist Partnerships in the DACH region, where she worked with artists to develop individual campaign strategies to use the potential of TikTok authentically and creatively, before taking over the management of the local team as Head of Music DACH in 2022.She started her career at Sony Music and has more than 12 years of experience in the music industry, always with a focus on innovative digital platforms. Before TikTok, she worked at YouTube, where she helped build the Artist Development Team.