Ama Walton is a media lawyer, business mediator, integral business coach and speaker. She is on the leadership team at SoundCloud, as their Deputy General Counsel and Senior Vice President of Content Licensing & Partnerships. She is an entertainment industry expert, specialising on music and film law, as well as cooperative negotiation and conflict resolution. Before SoundCloud she was in BMG Rights Management GmbH's executive board as their global General Counsel and CHRO. Prior to BMG, she was the managing director of the music division at Constantin Film AG, and before that in EMI Music Germany's management team, as their leading lawyer. Ama loves to conceptualise deals that have no standard roadmap, as well as the David against Goliath negotiation scenario. She is active as a mentor and a member of the Women@SoundCloud diversity resource group.