In this informative SoundCloud MasterClass, Olivia Coleon (Director, Product, Music Intelligence) and Jack Bridges (Electronic Music Lead) will walk you through the platform’s latest Artist to Fan Engagement Tools developed by SoundCloud in support of their mission to empower artists and fans to connect and share through music. In addition to essential best practices, learn how Artists can leverage new features to combat zero-plays and get heard via First Fans, how to optimize your profile and get discovered via Buzzing Playlists, a new set of fan-powered, genre-specific playlists, featuring songs based on genuine fan engagement. Additional topics include SoundCloud's dynamic social network, its unique connection between creators and fans and how you can reach them.