Pamela Owusu-Brenyah is committed to the visibility of contemporary African culture in Germany. The Berlin-based music consultant, festival organizer, and filmmaker is currently a program curator for Pop-Kultur Festival and has worked in the past as an A&R for Universal Music Central Europe & Africa. Since 2019 she has been working as a consultant and curated program for Pop-Kultur, Reeperbahn Festival, German Federal Ministry for Development and Cooperation, Gropius Bau and many more.

In 2018, she founded her festival Afro x Pop, which aims to give a stage to talented musicians from the Afro-German scene. With her community platform, she builds bridges between artists from the continent and the diaspora, and celebrates the cultural diversity of the continent.

In addition, Pamela is a board member of Music Women* Germany - a nationwide network dedicated to the equality and participation of women, lesbians, inter, trans, agender and non-binary people (FLINTA) in the music industry, as well as a jury member of the Festivalförderfonds by Initiative Musik.