Removal of illegal content, digital claims and complex processes: What is still safe in the commercial-creative handling of popular music? How do you avoid your own company or agency clients being sued? And how will data insights or AI simplify the selection of music and licensing processes in the future?
In this panel, we want to give you more clarity on these topics in 3 steps:
1. risk: to avoid lawsuits, the distinction between the use of UGC and commercial music is relevant.
2. potential: We will show you ways to source the right music for your campaign message.
3. innovation: How do I find suitable commercial music and how do I use data and market insights to acquire licences? Rémi Agostini, founder of Mewo.io, presents current and future scenarios.