We dive into the world of culture marketing and take a look at how you can not only make your brand visible, but also turn it into a real part of pop culture.
We take a look at THE AMBITION's best cases, such as the cooperation between CUPRA and 032c or the ROCKSTAR ENERGY campaign with rapper Bausa.
It's all about how to pick up on trends, tell real stories and remain so authentic that the target group really feels addressed. Whether through music or fashion.