Delve into the vibrant and diverse music markets across the Asia-Pacific (APAC) region. This session will explore the unique opportunities and challenges independent artists and music businesses face when expanding their reach to these dynamic markets. Learn from the leaders of independent music trade associations from Australia, New Zealand, South Korea, and the UK, how European and other international markets can interact and navigate cultural nuances, build local partnerships, and effectively promote music in the Asia-Pacific region. Whether you're a label, manager, artist or music entrepreneur, this panel will equip you with the knowledge and tools needed to tap into the APAC music scene and expand your global footprint.