Are you familiar with the term Event Cinema? Are you already utilising the full potential of event cinema? In the form of international live broadcasts, concert recordings in 4k, album pre-listening parties in Dolby Atmos or exclusive documentaries, live broadcasts, concert films and artist documentaries can be successfully exploited in the cinema. All of this is event cinema.
But that's not all: cinema exploitations create unique moments of encounter between artists and fans. At the same time, they are often underestimated as a marketing and PR lever to support the sale of albums or concert tickets and build reach. And the additional opportunity to sell tickets also creates a lucrative source of income for artists and labels.