Amapiano, Afrobeats, Kwaito... African beats have been gaining popularity in Europe in recent years:
According to the IFPI global music report, Africa is the fastest-growing music market, with a growth rate of 24.7%. And Germany is currently the sixth-largest market for Afrobeats listeners. - Yet the connection to the music's countries of origin remains distant.

In this dynamic panel, we'll engage with a spectrum of industry insiders to highlight the potential of the vibrant African music scene around Afrobeats. We'll delve into the challenges, exciting prospects and fresh approaches to fostering long-term partnerships that resonate both locally and globally. Participants will benefit from practical recommendations on topics such as co-production and marketing.