Amidst the rapid technological advancements, digital transformations, and artificial intelligence shaping the music industry, there remains a timeless truth: exceptional songs and the talented artists behind them are the very essence of the music business. In this session, Kim Frankiewicz, Executive Vice President, Worldwide Creative, Concord Music Publishing sits down with Sat Bisla, President & Founder, A&R Worldwide to discuss the current and future state of creativity – including songwriting, music publishing and the overall essence of A&R. Learn, and be inspired by two of the most accomplished and respected international A&R executives on the creative and commercial realities of developing and breaking artists and songwriters in today’s musical eco-system.