Those who can seize the moment have a clear advantage. These days, that means being able to understand and utilise the power of media multipliers. As a singer-songwriter, Yasin Sert has done just that, cleverly placing singles such as ‘Mondschein’ (2022) and ‘Unendlichkeit’ (2023) on TikTok and Spotify, thereby attracting millions of followers in a very very short period of time. As MilleniumKid, the DIY musician creates his personal synthpop design with qualities of a solid soul striptease from prickly vocals between deadpan delivery and emotional outbursts, physical beats and touching melodies. He combines these elements prominently in the break-up anthem ‘Vielleicht Vielleicht’, which captures the end of a relationship with all its pain but still allows hopeful flights of fancy in melody, rhythm and effects - after all, after the fall there is always the rise again. Bittersweet insights that the Giessen-based producer also knows how to translate into epic songwriting on the EP ‘Arrhythmie’ (2022) and his new single ‘Fall für dich’ (2024).