There’s a lot of talk about hip-hop – but Julia Gröschel’s podcast, “HipHopLebt” (“HipHopLives”) examines this special genre from every angle. It’s not for nothing that the project bears the title “360° Kultur Podcast” (“360° Culture Podcast”). Julia Gröschel is also a speaker, manager and a coach, but above all, she throws herself into dialogue with people who shape German-language hip-hop. She talks to her guests about hip-hop culture and is certain that it doesn’t just take place on stage, but also in front of and behind it. Insights are provided by artists such as Juse Ju, as well as PR experts like Marina Buzunashvilli and Mareen Eichinger, Booker and production manager Vanessa Todorovic, hip-hop photographer Bart Spencer or literary and cultural scientist, moderator and journalist Ridal Carel Tchoukuegno. She even got Burgeramt founder Tan Erbas in front of the microphone, proving how holistically she views the industry. The dialogue provides valuable insights and tips for all those listeners who work in this spectacular industry... or would like to start doing so.