The independent music sector continues on an upward trajectory. To maintain this momentum, we must continue to innovate. As the digital licensing partner for independent labels, distributors, and rightsholders around the world, Merlin is at the forefront of creating new opportunities and delivering value. In his first keynote at Reeperbahn Festival, Jeremy Sirota, CEO of Merlin, will discuss Merlin’s latest initiatives—Merlin Engage, Merlin Insights, and Merlin Connect—which highlight Merlin’s role in helping empower the next generation of female leaders, harnessing data to inform strategic decisions, and bridging the gap between quality independent music and emerging technology platforms. Additionally, he will address the role of AI and sustainability in shaping the future of the industry. Join him to discover how these advances are amplifying the voices of independent rightsholders around the world.