Tomas Loeffen has dedicated his professional career to working with a variety of international festivals, primarily in marketing and communications. Beginning in 2013, he focused on attracting foreign visitors to festivals by offering comprehensive marketing, PR, and dedicated travel options to drive growth. Tomas has contributed to the success of renowned festivals such as Sziget Festival, Dekmantel, Electric Castle, and EXIT Festival. Throughout his journey, Sziget has been a significant part of his professional landscape, ultimately leading to his current role as Chief Brand Officer (CBO) at Sziget Cultural Management (SCM). In this capacity, Tomas oversees the Sziget brand, encompassing booking, marketing, and overall creative direction, ensuring the festival's global presence and continued development for years to come.