Sofia Theodoridou is the founder and managing director of BERMVDA GmbH - a collective for music, (digital) marketing and talent. Sofia is primarily responsible for communication and brand strategy projects and is an expert in public and creator relations. She advises creative professionals on new business and PR and has lectured at universities for many years, specializing in media management, brand management/strategy and customer experience. Before founding the company, she worked in project and publishing management in the publishing industry for 10 years and most recently, as a project manager for the interface between sales, marketing and events, she is likely to devote herself in particular to the fields of new business, customer relations and change management.