Peter Mestel, Head of Social Media and Co-Founder of Based Digital, is an absolute social media nerd with over a decade of experience in the industry. He has been part of the Reeperbahn festival conference since 2022 with his focus on social media.
He has built up a diverse portfolio of clients ranging from tourism and e-commerce to high-level luxury brands. As a senior expert, he supports agency teams and clients in the development, implementation and evaluation of their social media strategies. At OMR-Education, he leads the course "Instagram Marketing Fundamentals" and shares his knowledge and passion in workshops and at conferences.