Nadin Lefkeli combines the world of music with the world of advertising and marketing – finding the right partners and songs to help raise the profiles of brands. After completing a degree in international communications, she found her way into the music industry at Warner Music in 2005. In 2009 she joined White Horse Music and went on to become the managing director in 2015. The music agency of the Jung von Matt group specializes in the use of music in advertising and serves clients such as BMW, Bosch, Edeka and Vodafone. In addition to the management Nadin is in particular responsible for license negotiations and strategical music supervision for her clients, with which White Horse Music has already integrated many artists into campaigns and successfully built them up.