Lara Lipponer is a Campaign & Creative Manager at NEUBAU Music and Humming Records, where they oversee product management as well as creative campaigning, social media and marketing. With experience across a variety of media sectors, Lara has developed expertise in shaping engaging campaigns and crafting solid content strategies. In addition to their work in music marketing, Lara has an extensive background in the film industry. They worked as a 2nd Assistant Director on several notable projects for companies such as W&B Television or Bavaria Fiction. Their hands-on experience in the world of television and film has given them unique insights into storytelling and audiovisual production, skills that they leverage in their current role to elevate promotional content ideas and advise artists on their narrative and structure.