James Minor is the VP of SXSW Music Festival, which is celebrating its 39th season in 2025. SXSW Music is the largest music festival of its kind in the world, with 1248 acts from 55 foreign countries performing at 65 venues in 2024.
Minor has a diverse background, with over 25 years in the industry, having worked in artist management, tour booking and managing, as well as talent buying and management for noted venues in both Austin, TX and NYC. He is a known advocate for up-and-coming talent and has spoken around the world at conferences including Primavera Pro (Spain), MU:CON (South Korea), Golden Melody Awards (Taiwan), MIDEM (France), Waves Vienna (Austria), ADE (The Netherlands), SHIP (Croatia) and Pop-Kultur Berlin (Germany).