Henrietta is the owner of the music label/publishing and booking agency BRETFORD, founded in 2022. She became part of the booking team of Musikschutzgebiet Festival while still at school, followed by several years as manager of the band Isolation Berlin, as well as music business studies at the Popakademie Baden-Württemberg. She was product manager of the independent label Staatsakt and its outernational sub-label Fun In The Church for many years, until she decided in 2022 to found the What Is Happening? I Feel It Everywhere! GmbH as a label operator, booking agent and publisher. In addition to being the company’s managing owner, she is also the manager of the Berlin bands Chuckamuck and Die Verlierer and board member of the association of independens in Germany - VUT - and the European organisation IMPALA.