Heiko Hoffmann is a German music expert, editor, lecturer, curator and consultant. Before joining The Orchard as an A&R director he was VP of Global Artist Services at the Beatport Group and is an adjunct professor at the Clive Davis Institute of Recorded Music at New York University. He was editor-in-chief of Groove magazine, an industry-leading electronic music magazine, for many years and initiated the exhibition, book and compilation project "No Photos on the Dance Floor! Berlin 1989 - today". Heiko has been a key-note speaker, moderator and panelist at conventions and festivals such as ADE, Sonar, IMS and MIDEM.