For over a decade Dr. George Musgrave has been researching musicians' psychosocial working lives with a focus on mental health & wellbeing in the music industry. An interdisciplinary sociologist of music, his specialism concerns the psychological experiences & working conditions of creative careers. He has collaboratively undertaken two major funded research projects - 'Can Music Make You Sick?' (UK) and ‘When Music Speaks’ (Denmark) - on mental health & the music industry. The book of the former was an Amazon Number 1 Best Seller in the Sociology of Work. His research has been published in world-leading journals including The Lancet, The Lancet Psychiatry, Poetics, Cultural Trends, Musicae Scientiae, & Psychology of Music, & featured by media outlets including BBC News, BBC Radio 4, The New York Times, Pitchfork, Mixmag, GQ, The Financial Times, The Grammys, Billboard & more.

He is also a musician and has signed both major recording & publishing deals with EMI/Sony/ATV. His music has earned support from the likes of Mike Skinner, Plan B, Ellie Goulding & Ed Sheeran, and he was labelled 'Middle England's Poet Laureate' by BBC Radio 1 & 1Xtra DJ MistaJam. Prior to signing to his record deal, he was the first ever unsigned artist to win a place on the MTV 'Brand New' list alongside Lana Del Rey & Charli XCX, & has performed at festivals including Reading, Leeds, Wireless and BBC Radio 1's Big Weekend.