Cliff spent over a decade as in-house counsel in the music and broadcast industry before founding Lewis Silkin’s market-leading Media & Entertainment group in 2006. He specialises in Digital Media, Brand Entertainment, Technology, and Innovation. Cliff has advised many of the leading players in digital, social and brand entertainment is recognised as a thought leader on new business models for media particularly in the field of artificial intelligence, distributed ledger technologies and immersive entertainment. He is Managing Director at Eleven, offering strategic and commercial advisory services to companies in the realm of digital media.