Christian Gerlach is partner and CEO of Neuland Concerts GmbH.
As a promoter, Neuland Concerts manages numerous international tours and supports domestic artists as an exclusive booking agency. In addition, the company offers all services and concepts for corporate and brand events as well as for special event productions.
Neuland Concerts was founded by Gerlach in 2008 as a division of Warner Music Germany and quickly developed into one of the strongest tour promoters in Germany.
After being spun off as an independent company in 2016, the managing director acquired Neuland Concerts GmbH from Warner Music Group in 2017 as part of a management buy-out.
In 2021, Neuland merged with Funke Media, making it one of the largest owner-managed concert agencies in Germany.
Gerlach is Chairman of the Advisory Board of Hamburg Music Business e.V. and a member of the Board of the Federal Association of the Concert and Event Industry (BDKV).