Ari is a Marketing Lead at MusicHub, the digital platform for musicians with an independent mindset. She studied Musicology, Media & Cultural Analysis and Business Administration in Berlin and Stockholm. In the music industry, she has worked with renowned artists such as the No Angels, Lena and The BossHoss, as well as with numerous newcomers. She is thus diversely positioned and shares her knowledge with musicians as an expert and speaker - always with the aim of supporting them in building their individual, sustainable careers and creating added value and supportive structures in the music industry. Her areas of expertise range from music rights to artist branding, mental health and community empowerment.