© Adam Scotti

Adele McAlear

CA
IE
Sparks The Flame
Music Consulting
CA
IE

Adele McAlear is an artist manager & consultant focused on strategy and education to help independent artists release music and grow their careers. Based in Montreal, Canada her clients are in Ireland and North America. Adele manages independent Irish jazz-influenced neo-soul artist Max Zaska, known for his collaborations with Irish vocalists including Hozier.

Striking a balance between creative problem-solving and her love of a good spreadsheet, Adele is driven to uncover untapped artist revenue streams and opportunities for growth.

As a teacher, Adele developed and taught Promotion and Digital Marketing online as part of a Music Business Administration degree program at Trebas Institue, and Social Media & Community Management at McGill University.

Adele is a marketing professional with a diverse and notable background working on high-profile campaigns in tech and digital media. From 2008 to 2012 she was a subject matter expert and speaker on the cutting-edge topic of Digital Legacy. As part of the first wave of social media marketers in 2007, she helped pioneer how to build audiences online.

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