We are looking forward to RBF@SXSW 2025!

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About

 

The creative trade fair South By Southwest (SXSW), which takes place in Austin, Texas, is regarded as a pioneer and source of inspiration when it comes to innovation, creativity and diversity in the US music market.    

  

As Europe's largest club festival and platform for pop culture and the music industry, we are happy to represent Reeperbahn Festival at SXSW 2025 with an exuberant programme.   

  

Together with Hamburg Music and Keychange - our movement for gender equality in the music industry - we welcome you as international music industry representatives to exchange ideas at the matchmaking and reception and present up-and-coming acts to you. 

Reception

Thursday, 13 March 2025, 5:00 pm - 7:00 pm – Shangri-La  

We are happy to continue the tradition of our Hamburg Reception at SXSW! Hamburg Music, the Reeperbahn Festival and Keychange invite you to meet and network with representatives from the music and creative industry from Hamburg and the rest of Germany. Over a cold drink and our famous Hamburgers, you will have the chance to learn more about plans and partnership opportunities for 2025 and beyond from the participants.   

Showcase

Thursday, 13 March 2025 from 7:00 pm – Shangri-La  

Selected newcomers, past winners and nominees of the ANCHOR - Reeperbahn Festival International Music Awards as well as acts from the Keychange initiative for gender equality in the music industry - As the largest club festival and platform for the music industry in Europe, we bring these up-and-coming acts from Europe to the SXSW stage:   

  • Cloudy June 
  • Sofie Royer 
  • Filly  
  • Billianne

Cloudy June

At just 25 years old, Cloudy June has already established herself as a powerful voice in modern music. With her German-Cuban roots and a musical upbringing in Berlin's vibrant Schöneberg district, she embodies a rich blend of cultural influences within her sound. Her debut album, Crazy Woman, is far from a conventional first record. It’s a bold, deeply personal statement born out of a moment of personal crisis and transformed into a reflexive feminist guide for navigating difficult times. Cloudy June’s journey to this milestone has been anything but ordinary. From her early guitar lessons and the underground discoveries of SoundCloud to the eclectic inspirations of Hannah Montana, Berlin’s rap scene, Stoner Rock, and icons like Courtney Love, Lana Del Rey, and Frank Ocean, her influences are as diverse as her music. She already made waves on a global scale, with two acclaimed EPs, a major record deal, and a Billboard ad in New York City's Times Square. Her sold-out shows across Europe are a testament to her growing fan base. Now, with Crazy Woman, she offers a soundscape that’s both fearless and intimate – luckily we can follow her journey as an artist and as a person. 

Sofie Royer

Sofie Royer is an Austrian-Iranian musician and producer. She guested on Lewis OfMan’s latest record Cristal Medium Blue, on Toro Y Moi’s album MAHAL, and recently opened for Lana Del Rey, Air and LCD Soundsystem. Her shows are a vibrant mixture of hauntingly beautiful ballads combined with her unique sense of dance and pop. Sofie's third album, Young-Girl Forever, was released in November 2024 on Stones Throw Records and has been praised by media outlets such as The Guardian, which wrote: "Royer is one of Europe’s most perplexingly overlooked pop stars”. Let’s change that asap! 

That was RBF@SXSW 2024: