This year we are again represented with a wide-ranging programme at the world's largest creative fair South By Southwest in Austin, Texas.   

Together with Hamburg Music, the network of the Hamburg music industry, and Keychange, the movement for gender equality in the music industry, we invite international music industry representatives to a reception followed by a showcase. 

• Billiane, 
• Cloudy June, 
• FILLY, 
• Sofie Royer and 
• Beth McCarthy will be there.  

A matchmaking session in the German House also offers the opportunity to meet potential business partners from the key markets of the USA, Canada, and the UK in 1:1 discussions. The three countries are represented by the industry associations A2IM (American Association of Independent Music), CIMA (Canadian Independent Music Association), and British AIM (Association of Independent Music) as well as PRS Foundation/UK Sounds. This exclusive offer is aimed at representatives of all submarkets and will take place on Tuesday, 11 March from 15:00-17:00 in German House.   

Access only after prior application  via the form + confirmation email  

On Thursday, 13 March from 17:00 to 19:00, the Hamburgers invite you to a reception and subsequent showcase night at Shangri-La. 

Admission to the showcase with a valid SXSW badge or wristband and to the reception after prior registration via the  RSVP link.