As you might expect, AI is increasingly permeating all areas of the music industry. In this year's conference programme, we will therefore deal with practical application examples in different sessions but also focus on questions of ethics, law, and regulation. This year, topics in the field of sync are also in demand and want to be discussed. Music and moving images have been an old couple for quite some time. But does this couple see themselves as sufficiently equipped for the future? We will talk about diversity, music in games, Sync 3.0, and ask ourselves the question: "Are we in Sync?" we will get deep, at the highest level, finding out how to win an Oscar. The future should also be about marketing and recorded music. How does TikTok work properly and how necessary is a classical record label today? 

We try to find answers. With these speakers, among others: 

Paul Hourican, Global Head of Music Content and Partnerships, TikTok 
Volker Bertelmann alias Hauschka, Composer 
Maik Pallasch, Managing Director Central Europe, The Orchard 
Gemma Farrington, Sync Manager, Sentric Muisc Group 
Dr. Bahne Sievers, Counsel, Technology & Data, Fieldfisher 
Karim Sebastian Elias, Professor of composition and arrangement, Filmuniversität Babelsberg 
Annette Lee, Head of Press & Communications, 4AD / Beggars Group