Birgit Reuther is a freelance journalist, copywriter and presenter specialising in pop culture. She writes for the Hamburger Abendblatt and the magazine of the Hamburg Chamber of Commerce, among others. For NDR she presents the talk music format Nachtclub Überpop, which deals with the relationship between society and pop culture. She also writes press and B2B texts for record companies, musicians, bands and institutions. She publishes a blog about pop culture under the name Biggy Pop and DJs on the club barge"Frau Hedi" on the Elbe river.