Alexander Warnke, born in 1984 in Luebz (DE), began his career in the music industry in 1998, initially as a musician. He also ran the Indie Label Sweet Home Records from 2004 to 2014. After completing his studies in Media Management, he set up the Publishing and Neighbouring Rights divisions at the German distributor Cargo Records from 2012. This led to the creation of the independent neighbouring rights agency PRO Agency in 2018, which he has managed as Managing Director and co-owner ever since. In 2016, he was also involved in the co-founding of the VUT Ost regional group of the German Association of Independent Music Entrepreneurs.
Since 2021, he has been a member of the Council of Delegates of the “Gesellschaft zur Verwertung von Leistungsschutzrechten (GVL)” as a representative of the producers of sound recordings/ record labels.