It's the elephant in the room: travel accounts for up to 90% of a concert's CO2 footprint. What can be done? Can bands or event organizers actively influence how the audience travels sustainably? The project “TICKET TO RIDE” by The Changency & Crowd Impact together with AnnenMayKantereit investigated exactly this during their summer tour in 2023. Rosa Hoelger from Julian Vogels share exclusive findings and insights on which measures worked well, which worked less well and band & fan favorites. And they reveal how many times the audience traveled around the world on this tour alone...