Data-driven music marketing is a challenge for many creatives and entrepreneurs. The data sources are diverse: social media, your own website, data from newsletters or your own online shop or data from streaming platforms.
What do you do with the data and how do you come to the really relevant conclusions? What does this mean for your own music community? With each content piece, you will learn more about how you can best reach your fans and supporters. The insights show you skip rates, view-through rates, engagement and much more. If you want to plan your promotion phases with data support and tailor them to your audience, this session is for you.