Captivating short videos and a growing user base: neither users nor creatives can avoid TikTok when it comes to digital marketing. While creatives used to be able to grow quickly and organically through good content, marketing music content is now much more complex thanks to algorithm- and data-driven platforms. With TikTok, however, you (still) have the opportunity to grow organically and quickly without the need for large budgets.
In this short presentation, Steffen Geldner will introduce you to the ingredients for entertaining vertical videos. After an introduction to the TikTok algorithm, he will discuss the connection between TikTok and music. You will also learn in a practical way which content currently works best on TikTok and how it can be used most effectively.